Political Conversion: Personal Transformation as Strategic Public Communication

ISBN-13: 9781498575720 / Angielski / Twarda / 2018 / 256 str.

Don Waisanen

Opis

This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil-religious persuasion in public discourse, evaluating its features and functions in politics.