Political Communication

ISBN-13: 9780748625710 / Angielski / Miękka / 2010 / 224 str.

Opis

This introduction to the study of political communication is divided into two sections. The first part focuses on the social context and includes detailed analysis of the processes of political communication today, as well as the impact of these on parties, pressure groups and government. Developments in the US are considered alongside those in the UK. The second part places media politics in their constitutional context, covering issues such as open government and freedom of expression, freedom of information, privacy and human rights. Attempts by the governments of the UK and the US to manipulate and control the media are also explored.

Spis treści

Preface; Introduction; Part 1: Party Political Communication; 1. Three Phases of Evolution; 2. The Modern Communication Strategy; 3. Direct Sales: Pre-modern Communication in the Post-modern Age; 4. Political Advertising; 5. News Management in the Age of 'Spin'; Part 2: Politics and the Media; 6. Media Bias; 7. Media Effects; 8. Media Policy (1): Ownership and Control; 9. Media Policy (2): Content; 10. Conclusion: the Politics of Communication; Index.