Poland's New Ways of Public Diplomacy

ISBN-13: 9783631672273 / Twarda / 2017 / 242 str.

Opis

The book explains when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The Polish case shows how a country in Europe attempts to impact the public opinion formation abroad.

Spis treści

Main institutions of public diplomacy - Geopolitical context - Positioning the country in Europe - Public diplomacy as a communication model - Country branding - Messages and images - Public diplomacy as a Rubik cube - Domestic dimension - Politics on memory - Mediated public diplomacy - Development cooperation and promotion of democracy as public diplomacy

O autorze

Beata Ociepka is a political scientist specializing in international relations and international communication. Her recent research has been focused on public diplomacy and international broadcasting. She is Head of the International Communication Section of the Polish Society for International Studies. She works at the Faculty of Journalism, Information and Book Studies, University of Warsaw, Poland.