Please Be Ad-vised: 7th Edition

ISBN-13: 9781494807108 / Angielski / Miękka / 2014 / 428 str.

Douglas J. Wood

Opis

Now in its 7th edition, Please Be Ad-Vised: A Legal Reference Guide for the Advertising Executive by Douglas J. Wood, continues to be the leading industry treatise on advertising law for CEOs, CMOs, CFOs, general counsel, creative directors, and account managers and an important reference tool in managing their companies' advertising and business activities. This edition not only provides hands-on guidance to brand managers, account executives, media planners, copy writers, producers, human resource managers, business affairs managers, and their respective lawyers but is also supported by a website that includes a wealth of materials, including videos of commercials discussed in the book, forms, cases, regulations, rulings, and more. It is perhaps the most robust collection of its kind. Those who teach, practice, or study advertising and marketing will find it an invaluable resource. In short, it should be read by anyone involved in the day-to-day business of advertising.

Zawartość książki może nie spełniać oczekiwań – reklamacje nie obejmują treści, która mogła nie być redakcyjnie ani merytorycznie opracowana.