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HUGH M. HEFNER was the founder and editor-in-chief of Playboy magazine. The recipient of a number of awards for his contributions to society in general and the publishing industry in particular, Hef received the 1996 International Publishing Award from the International Press Directory in London and was inducted into the Hall of Fame of the American Society of Magazine Editors at its 1998 ceremonies in New York. PLAYBOY is one of the world's leading men's magazine. Playboy products are sold in over 180 countries and is one of the top 20 brands in the world.