Place Branding: Connecting Tourist Experiences to Places

ISBN-13: 9781032083230 / Angielski / Miękka / 2021 / 354 str.

Pantea Foroudi; Chiara Mauri; Charles Dennis

Opis

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

Spis treści

PART I: INTRODUCTION  1 Place branding: A cross-road between academics of many disciplines and practitioners  2 Tourisms and Tourists: Where are People Going?  PART II: THE TOURIST EXPERIENCE  3 Visitor’s experience and other drivers of length of stay at a destination  4 Beyond Mountain and Snow. Holiday experiences in winter mountain destinations  5 Assessment and measurement of destination image through user-generated content  6 Developing a ‘customer based place brand equity – destination branding’ instrument  PART III: PLACE BRANDING: A CUSTOMER-BASED VIEW  7 A land for all season: The Effect of Travelers’ Orientation on Awareness, Satisfaction, Place image, and Travelers’ loyalty  8 Exploring the Nation Brand Perception of Ghana  9 WHISPERING EXPERIENCE: Configuring the Symmetrical and Asymmetrical Paths to Travellers’ Satisfaction and Passion  10 Towards the development of community commitment based on musical events in the Dominican Republic  PART IV: DESTINATION BRAND MANAGEMENT  11 Rethinking the nexus of TV series / movies and destination image: Changing perceptions through sensorial cues and authentic identity of a city  12 TOWARD A COUNTRY-BRANDING FRAMEWORK: A COMPARATIVE ANALYSIS  13 Web Communication for Tourist Destination. Analysis of Tourism Websites of the 28 Member States of the European Community  14 Examining the destination website: A case of VisitTatarstan  15 Wine and food tourism and place identity: the strategic role of local networks  16 Moving beyond the ‘traditional Kodak moment’? Examining virtual data collection in place research  PART V: CONCLUSIONS  17 Place branding in context:Currentchallenges, global changesand futuretrends

O autorze

Pantea Foroudi is Senior Lecturer in Branding at Middlesex University, London, UK.

Chiara Mauri is Professor of Business Economics at LIUC – Universitˆ Carlo Cattaneo, Castellanza, Italy, and Adjunct Professor at Universitˆ Bocconi, Milan, Italy.

T C Melewar is Professor of Marketing and Strategy at Middlesex University, London, UK.

Charles Dennis is Professor of Consumer Behaviour at Middlesex University, London, UK.