Photography for Architects

ISBN-13: 9781032189109 / Twarda / 2024 / 480 str.

Martine Hamilton Knight

Opis

Photographs are still as vital to architectural practice as they ever were. This book guides the reader through topics such as establishing a visual brand, sharing images online and understanding when to create content in-house and how to commission professionals together with the value that their creative service brings.

Spis treści

Part 1: What & why?  1. Contexts and frameworks: Foundations of the architectural image in print & press  2. Representation of your work: Constructing your Practice brand  Part 2: Photography - When & how?  3. Calling the Shots 1.1 - The case for and against using phones  4. Calling the Shots 1.2 - Which Camera system is best for you?  5. Calling the Shots 1.3 - Camera controls and considerations  6. Working with a Professional: In-house or Out-house?  7. Moving the story: Video and Viewpoint  8. When is now? - The right time to shoot your project  9. Briefing your image makers: What should they be doing on your behalf?  Part 3: Where seen & where next?  10. Getting your story out: Working with Journalists  11. Social Media: Disseminating your brand online  12. Awards: Everyone’s a winner  13. Legacy value: Books, shows and printed folios  Part 4: Legal & Ethical  14. Whose right and who’s right? - Understanding and controlling copyright  15. The Law and You: Legal rights and obligations  16. Ethics: Visual Thinking and accountability  17. Forever in View: The Global Image Market  Afterworld  18. Tomorrow is today - Future technologies  Photography for Architects take-outs  Almanac and references

O autorze

Martine Hamilton Knight DLitt (Hon), FHEA is a professional architectural photographer with over three decades of industry experience. Her images are published worldwide in books, journals, and have been the subject of several exhibitions, most recently with her photographs for Sir Nikolaus Pevsner’s Buildings of England series of guidebooks.

Awarded an honorary doctorate by the University of Nottingham in 2012 in recognition of her photographic work, the last ten years have seen Martine’s practice widen to encompass speaking and teaching. She has run professional development seminars for a number of organisations across the UK including the Royal Institute of British Architects and hosts regular workshops for The Royal Photographic Society. A senior lecturer on the BA and MA courses at Nottingham Trent University, Martine continues to shoot commercially and also offers a consultancy for practices seeking advice on photographic procurement and management.

www.builtvision.co.uk

The author says:

"With over thirty years in the field, the last ten years of professional experience have seen my conversations with clients prior to shooting projects become far more advisory than they were in the first two decades of my business.

The nature of image making has shifted from specialist photographers like myself working under commission, into one whereby through digital technologies, authorship may be seen as more democratic. Image capture is now brokered by architects themselves, practice staff and unidentified ‘others’ outside the skilled field of architectural photography. This leads to variances over methods of procurement and quality of production, together with ambiguity in legal and ethical obligations. I wish to establish clarity in these matters through this immersive, colourful, professional guide.

The subject of ‘when to shoot’ via commissioning a specialist, self-initiated authorship or the creation of dedicated staff positions is addressed, together with ‘the bottom line’ - where the economic value in photography and the moving-image lies within a business."