ISBN-13: 9780071409445 / Angielski / Twarda / 2003 / 298 str.
ISBN-13: 9780071409445 / Angielski / Twarda / 2003 / 298 str.
This text takes an interdisciplinary approach to international business, building on the various business disciplines that make up the field. In-depth integration is provided throughout the book, as well as via a concluding section on international strategic alliances and a series of integrated case studies. The book is aimed at providing cutting-edge, rigorous knowledge, while incorporating a solid theoretical base and information from research and the corporate world in an accessible format.