1. Communication Linguistics: a way of creating and analysing the discourse and linguistic patterns of texts / 2. Graphology: how visual meaning interacts with verbal meaning / 3. Phonology: how sounds make meaning in texts / 4. Lexis: how the meanings of words reinforce and undermine each other / 5. Syntax: what the arrangement of words in sentences and utterances reveals about the encoder and decoder / 6. Semology: semantic proposition and syntactic sequence meet in semology / 7. Rhetorical Strategies: description and narration are more than exercises in composition / 8. Phasal Analysis: how all forms of analyses combined reveal more than the sum of its parts / Bibliography / Index