Pharmaceutical Marketing: A Practical Guide

ISBN-13: 9781574911183 / Angielski / Twarda / 2001 / 400 str.

Dimitris Dogramatzis

Opis

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.

Spis treści

The Pharmaceutical Market. Marketing Strategy. Distribution Strategy. Pricing Strategy. Forecasting, Planning, Evaluating. Communications Strategy.

O autorze

Dimitris Dogramatzis