Persuasion in Your Life

ISBN-13: 9780367486303 / Angielski / Miękka / 2021 / 346 str.

Shawn T. Wahl; Eric Morris

Opis

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. It is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.

Spis treści

1. Persuasion in your Life 2. Ethical Dimensions of Persuasion 3. Theories of Persuasion 4. Argumentation Eric Jenkins 5. Visual Persuasion Katherine Hatfield 6. Persuasion and New Media Michelle Maresh 7. Persuasive Public Campaigns 8. Persuasion and Personal Relationships Narissra Punyanunt-Carter 9. Persuasive Dimensions of Nonverbal Communications 10. Persuasive Dimensions of Health Communication Juliann Scholl 11. Persuasion in Business and Professional contexts 12. Persuasive Presentations Eric Jenkins and Chad Edwards 13. Persuasive Humor George Pacheco and John Meyer 14. Appraisal of Persuasive Messages