Persuasion in Society

ISBN-13: 9780367615727 / Angielski / Miękka / 2022 / 366 str.

Jean G. Jones; Andi McClanahan; Joseph Sery

Opis

This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts.

Spis treści

Part 1: Understanding Persuasion  1. The Study of Persuasion  2. Globalized View of Persuasion  3. The Psychology of Persuasion  4. The Ethics of Persuasion  Part 2: Approaches to Persuasion  5. Coactive Persuasion  6. Verbal and Nonverbal Elements of Persuasion  7. Framing Persuasive Messages  8. Argumentation and Persuasion  9. Cognitive Shorthands  Part 3: Contexts of Persuasion  10. Persuasive Campaigns  11. Advertising and Persuasion  12. Political Campaigning  13. Social Movements and Persuasion  14. Conflict and Negotiation