ISBN-13: 9781032562018 / Angielski / Miękka / 2023 / 474 str.
ISBN-13: 9781032562018 / Angielski / Miękka / 2023 / 474 str.
The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.