ISBN-13: 9780367533199 / Angielski / Twarda / 2022 / 474 str.
ISBN-13: 9780367533199 / Angielski / Twarda / 2022 / 474 str.
The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.