Persuading People: An Introduction to Rhetoric

ISBN-13: 9781137003676 / Angielski / Miękka / 2014 / 208 str.

Robert Cockcroft

Opis

Combining theory with practice, this updated third edition suggests ways of actively enhancing the persuasive skills of a person, through insights gained from analysing ancient and modern rhetoric. Included are structured practical examples and suggestions for further reading to guide the student through the subject.

Spis treści

Preface Introduction 1. Old and New Foundations 2. Personality and Stance 3. Emotional Engagement 4. Reason: The Resources of Argument 5. Reason: Choice and Judgement 6. The Persuasive Process 7.Persuasive Style TheRepertoire 8. Practising Persuasion Conclusion Appendix A: More on the Models Appendix B: Further Rhetorical Devices Appendix C: A Finding List for Rhetorical Devices References Index.

O autorze

ROBERT COCKCROFT is a retired Lecturer in Rhetoric, Department of English Studies, University of Nottingham

SUSAN COCKCROFT is a Tutor in English Language
CRAIG HAMILTON is Associate Professor in English Cognitive Linguistics

LAURA HIDALGO DOWNING is a Lecturer, with extensive publication in pragmatics and related fields

Blurb

From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising.

This comprehensively updated third edition
• includes brand new sections on non-western rhetorics, contemporary rhetoric and rhetorical delivery
• adds material on schema and other forms of cognitive rhetoric
• provides new examples, as well as more practice exercises

With its friendly tone, Persuading People is an invaluable introduction to the field for students of English Literature, Language and Linguistics, Drama, Communications and Media Studies.