Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling

ISBN-13: 9781941870655 / Angielski / Miękka / 2016 / 166 str.

Henry DeVries

Opis

HUMANS ARE HARDWIRED FOR STORIES Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street.

• How you can add persuasion power to presentations
• Eight great metastories you need to tell
• The art and science of storytelling
• Three key characters of persuasive stories: hero, nemesis, and mentor
• Why you should not be the hero of your own stories

If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story is the book for you.