ISBN-13: 9781032440026 / Twarda / 2023 / 182 str.
This book provides insights into recent trends, issues and challenges in embracing these practices while promoting growth and innovation in business.
Preface. Acknowledgements. Part 1: Social Sustainability 1. Rethinking the Environmental Kuznets Curve: Quantity Growth vs. Quality Growth 2. Model Framework Characterizing Long Term: Sustainable and Successful Social Enterprises: A Case of Greenway Appliances 3. Employment verses Unemployment: A Study on Psychological Distress during COVID 19 4. Corporate Social Responsibility Practices in Indian Small and Medium Enterprises 5. Green Finance - Integral Adaptation to Climate Change 6. Impact of MGNREGA on Women Empowerment in the Light of Social Sustainability - A Study on Selective Areas of West Bengal in India 7. Impact of Covid-19 Pandemic on the Migratory Behavior of the Workers of Rural India: An Empirical Analysis 8. Forms of online lecture: A Key factor to Make Online Education a Sustainable Future Option for Lifelong Learning 9. Influencers of Online Education and Social Sustainability of Blended Learning 10. Two Part Public Policy to Balance the Technological External Diseconomies: A Normative Approach Part 2: Economic Sustainability 11. Encompassing Repercussions of COVID-19 and Economic Sustainability in the Aftermath: An Indian Perspective 12. Towards Sustainable Livelihood Promotion for Artisans - A Holistic Marketing Framework for Improving the Indian Handicraft Sector 13. A Study of Behavioural Analysis of Young Adults with respect to Financial Literacy 14. Impact of Covid-19 on the Share Prices of Life Insurance Companies: A Case of Economic Sustainability in India 15. Sustainable Agronomic Practices: India's Effort for blooming Agricultural Growth 16. Is Health Insurance a Sustainable Strategy to Achieve Universal Health Coverage in India? Part 3: Innovative Strategies for Sustainable Growth and effectibility 17. Inorganic Mode-An Inevitable Choice for RIL for Sustainable Growth in COVID Pandemic 18. Is Premier League Really Balanced? Evidence from Multiple Measures 19. Innovative Strategy of Hospitality Industry: A Systematic Literature Review 20. Strategy Handling of COVID Crisis in Christian Medical College –Vellore: A Case 21. Determinants of Brand Loyalty and Purchase Intention for FMCG Products in the Days of COVID 22. Customers’ attitude to use artificial intelligence-enabled applications for internet-based home services in their daily lives. Index.
Satyajit Chakrabarti is a professor, technologist, entrepreneur and venture capitalist. He has published extensively in the fields of artificial intelligence, IOT and data science and has over 20 patents filed in various fields of technology. His areas of research includes management consulting, strategic management, technology applications, problem solving using innovation and innovative technologies.
Soumik Gangopadhyay is a Professor of Marketing at the Institute of Engineering and Management, Kolkata, India. He has conducted training session extensively in areas of marketing, strategy and decision making for senior Indian defense personnel and corporate executives such as Indian Oil Corporation, CESC, Elillily among other. He has published extensively in these areas of research.
Isita Lahiri is Professor in the Department of Business Administration, University of Kalyani, West Bengal, India. She has extensive research experience in creating and expanding knowledge in the field of management practices. Her areas of interest are marketing, consumer behaviour, brand management and marketing research.
Soma Sur is a Professor and Former Dean of Xavier Business School in St. Xavier’s University, Kolkata, India. She is presently the Honarary Director of Father Lafont Centre for Excellence in Research and Innovation. She has published widely and has experience in training and consultancy. Her teaching and research interests are in the areas of strategic management, marketing management, service marketing, consumer behaviour, customer relationship management, online marketing, green marketing, sustainable development, behavioural finance and health management.
Subrata Chattopadhyay is Professor at the University of Engineering and Management, Kolkata, India. He has published extensively on computations in estate management, transport management and values and ethics for engineers and managers. He was conferred the prestigious MTC Global Top Thinkers award in 2015. In 2019 he was awarded Mentor of the Year by HRD India.
Rishi Raj Sharma is currently associated with the Department of Business Management, and Associate Dean, Guru Nanak Dev University RC, Gurdaspur, Punjab, India as Professor and Associate Dean. His area of interest are marketing, consumer behaviour, behavioural marketing, social marketing, digital marketing, He has published books and papers in the areas of general management, marketing and others. He has received Gold Medal for the best empirical research paper at conference hosted by All India Commerce Association, at Bangalore University (2013), KIIT university (2014), Panjab University (2018) and LPU (2020).
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