Persona Studies: An Introduction

ISBN-13: 9781118935057 / Angielski / Miękka / 2019 / 272 str.

P. David Marshall; Christopher W. Moore; Kim Barbour

Spis treści

About the Authors ixAcknowledgments xiIntroduction: A Short History of the New Public Self 1References 13Part I Conceptualising Persona 151 Persona and Its Uses 17Persona Studies and the Public Self 18From Personae to Persona 20The Premodern to the Contemporary Self 24Applying Persona 26Persona in Psychology 27Persona in Literature 28Persona in Performing Arts 29Persona as Performance 30Persona Through Personalization 32References 352 The Contemporary Significance of Persona 39Introduction 39Intercommunication: The Human-Machine Interface 39Celebrity and Surveillance 42Intercommunication 47Intercommunication and Affect Theory 52Conclusion 54References 553 Intercommunication and the Dimensions and Registers of Persona 59Introduction 59Persona as Individualized 60Persona as Interpersonal 61Persona as Indexical 62Persona as Internetworked 63Registers of Performance 65Professional 65Personal 66Intimate 66Five Dimensions of Persona 67Public Dimension of Persona 68Mediatized Dimension of Persona 69Performative Dimension of Persona 69Collective Dimension of Persona 71The Fifth Dimension of Persona: Value, Agency, Reputation, Prestige (VARP) 72Value 74Agency 75Reputation 77Prestige 78Conclusion 79References 804 The Collective Constitution of Public Persona 87Micro-publics 87Microcelebrity 90Surveillance Capitalism and Persuasive Technologies 91Persona as Digital Objects 94Digital Objects, Micro-publics, and Hyperobjects 96Digital Object and Autosurveillance 99Conclusion 105References 106Part II Researching Persona 1115 Analyzing Contemporary Persona: Methods to Reveal the Public Version of the Self 113Researching Ourselves: Reflexivity, Autoethnography, and First-person Action Research 114Interpreting the Public Self: Interpretative Phenomenological Analysis 115Personas in the Making: Second-person Action Research 119Reputation and Inter-related Persona: Prosopographic Field Study 123Networked Selves: Information Visualization and Exploration 126Conclusion 128References 1296 The Artist's Persona 133The Artist as Subject 134The Artist Myth 135Romanticism and the Arts 136Self-presentation in the Myth of the Artist 136Artist's Typologies 137Authors, Auteurs, and Makers 141The Artist as Creative Laborer 144Online Artistness 145Conclusion 150References 1517 From Player to Persona 155The Role of Avatars 157From Avatar to Persona 159The Rise and Fall of the Gamer 161Gâmeur: From Modder to Indie Game Developer Persona 165Public 167Mediatized 169Performative 170Collective 171Intentional Value (VARP) 172Conclusion 174References 1758 The Professional Persona 179Work, Public Identity, and the Concept of the Professional 179Step 1: Identify Online Culture's Destabilizing Effect on Professional Personas 183Step 2: The Instability of Past Value and the Push to New Value 185Step 3: Agency, Active Visibility, and the Professional Persona 189Step 4: The Online Transformation of Professional Reputation and Prestige 197Conclusion 201References 201Conclusion 205Glossary: Key Words in Persona Studies 221Index 245