Permission Marketing

ISBN-13: 9783847336068 / Angielski / Miękka / 2012 / 156 str.

Chaitanya Vyas;Darshana Dave

Opis

This book is a result of primary research about customers Awareness, Perceptions, & Preferences in the six major cities of Gujarat state of India. Attempt has been made to get insight of level of customer awareness about permission marketing, and customers perceptions and preferences about unwanted marketing communications, particularly, unwanted tele-calling, SMS, Spam, direct mail etc. Suggestions are made to help marketers in designing effective and anticipated marketing communication strategy.

O autorze

Dr. Chaitanya Vyas is Associate Faculty (Marketing) at Entrepreneurship Development Insti. of India. Dr. Vyas is MBA and Ph.D. in Marketing. He has 6 years' teaching and industry experience. He has presented papers at various International and national conferences. His papers are published in Journal of Marketing Vistas, and in Marketing Mastermind.