Perceptions And It's Influence On Brand Selection: A Case Study

ISBN-13: 9786202317849 / Angielski / Miękka / 2018 / 76 str.

Vijay Lamba

Opis

This handbook emphasizes on how perceptions create an influence on brand selection in consumers' minds in the tyre industry. The study allows companies to have an alternate view on: Which perceptions about a brand dominate customers' minds? Which factors lead them to these perceptions? It can also be used as a 'supplemental' strategy to gain more customer insights especially in new geographic markets.

O autorze

Lamba, Vijay
Vijay Lamba is a marketing management professional who loves writing. At Griffith College, Dublin (Ireland) he successfully defended his Master's thesis that explored perceptional buying behavior of consumers when they select brands. He is also a prominent content contributor to an Irish automotive e-news publisher.