Perception of Physicians: A Qualitative Research

ISBN-13: 9783631845264 / Angielski / Miękka / 2021 / 78 str.

EDA YILMAZ ALARCIN

Opis

It is important to evaluate the positive and negative perceptions towards physicians in the branding studies of physicians and hospitals. In this book, the results of a qualitative study on the perception of the medical profession and physicians are shared.

Spis treści

Introduction - What Is a Physician? - The Emergence of Medicine - Physician Characteristics - Research

O autorze

Eda Yilmaz Alarçin teaches and researches in the areas of marketing and brand management in the Department of Health Management, Istanbul University-Cerrahpasa. She holds a PhD from Istanbul University Department of Economics. Her research interests also include healthcare marketing.