Perception-based Marketing of Parishes using the example of Catholic Academics and Students: A seminal inventory of church marketing activities.

ISBN-13: 9783748160250 / Angielski / Miękka / 2019 / 228 str.

Thomas Peters

O autorze

Thomas Peters has more than 25 years of experience as independent marketing and media consultant with interim assignments as managing director and business development manager in new media start-ups, agencies and media groups. Since 2007, the multilingual hobby jazz pianist and water sports enthusiast works as marketing advisor and managing director of the management consultancy comm:act and is a member of the board of the CV-Academy, the educational institution of the largest European association of academics (CV).The graduated communication and media expert received his doctorate in 2018 on "Marketing of Parishes, Church Marketing".