Perception Gaps Between Headquarters and Subsidiary Managers: Differing Perspectives on Subsidiary Roles and Their Implications

ISBN-13: 9783834920713 / Niemiecki / Miękka / 2010 / 300 str.

Andrea Daniel

Opis

Andrea Daniel not only compares headquarters and subsidiary managers' perceptions of a subsidiary's role, but she analyzes the implications of perception gaps for the headquarters-subsidiary relationship.

Spis treści

Subsidiary Roles in Multinational Network Corporations; Perception Gaps Concerning Subsidiary Roles; Headquarters-Subsidiary Conflict; Empirical Study Involving two Multinational Companies; Implications of Perception Gaps for the Headquarters-Subsidiary Relationship

O autorze

Dr. Andrea Daniel finished her doctorate at ESCP Europe Wirtschaftshochschule Berlin, Chair of International Management and Strategic Management (Prof. Dr. Stefan Schmid).

Blurb

In the past decades, the notion of differentiated subsidiary roles within multinational network corporations has inspired a considerable amount of research. Surprisingly, the question of whether headquarters and subsidiary managers perceive a certain subsidiary’s role in the same way has been neglected. Andrea Daniel not only compares headquarters and subsidiary managers’ perceptions of a subsidiary’s role, but she analyzes the implications of perception gaps for the headquarters-subsidiary relationship. The author develops a novel conceptual framework that allows to examine headquarters-subsidiary relationships and, in particular, the subsidiary role concept. This framework proposes headquarters-subsidiary conflict as the main implication of perception gaps.