Perception Engineering : Image Reputation Brand

ISBN-13: 9786139863402 / Angielski / Miękka / 2018 / 120 str.

Cengiz Erdal

Opis

Perception helps to understand the world around us. It is the same in business life for companies' customers. More a service or a product is perceived to be excellent by its stakeholders, better the producer company makes difference in its sector against its competitors. There are certain strategic components like image, reputation and brand which provide that to the company through perception engineering. Those experienced or felt value creators need to be well engineered and taken care of meticulously as to create desired meaning for the products or services on target audiences' perception. Results of two survey researches examined in this book proved that all the efforts for a distinguished image and for a respected reputation to build a unique brandare paid off.

O autorze

Erdal, Cengiz
Author is an Assoc. Prof. Dr. in the field of Public Relations. He has a PhD on media studies. His specialities are strategy developing, persuasion, image creation, reputation and brand management. For more informaiton about him please visit: www.cengizerdal.wordpress.com