People with Purpose: How Great Leaders Use Purpose to Build Thriving Organizations

ISBN-13: 9780749476953 / Angielski / Miękka / 2017 / 288 str.

Kevin Murray

Opis

This book is about how great leaders can make purpose the beating heart of their organization and use it to power performance. Leaders who communicate a defined mission, alongside clear and genuine values, allow their employees to feel a sense of purpose in their roles and embody their company's vision. This inspires engagement, loyalty and higher performance. People with Purpose brings together a wide range of compelling research into how having a clearly defined purpose as part of business strategy is a vital element in business success, longevity and inspired teams. People with Purpose shows leaders how to create a valuable framework that integrates purpose, values and goals on a single page in order to articulate their organization's unique vision to employees and stakeholders. Kevin Murray interviews top CEOs who have used purpose to transform performance, motivate their people, develop organizational resilience and deliver results - often from the very edge of disaster. These leaders share how they have articulated their purpose, their values and their goals. People with Purpose also looks at the work of neuroscientists, brings together the evidence from around the world that proves purpose powers performance, and shows why purpose matters more in a digitally connected and transparent world. More than 30 case studies are explored from exclusive interviews with leaders from a range of organizations, including Odeon and UCI Cinemas, Healthcare at Home, Yodel, Monarch Airlines, Moss Bros and Virgin Atlantic.

Recenzje

"Another great book by the author of the bestselling The Language of Leaders. This book brings together the 'best of the best' when it comes to research and best practice on purpose, leadership, engagement and performance. It is exactly the right book to read to seize the huge opportunity for productivity improvement across the UK. It is a masterpiece on values, the value of purpose and the importance of inspirational leadership in creating successful enterprise. Kevin offers a reminder of the immense power of audacious goals and the huge attraction of thriving over survival. A book full of great ideas, great examples and practical advice, this is a textbook on how to succeed as a leader in the 21st century and is fun to read." Paul Drechsler, CBE, President of the Confederation of British Industry

Spis treści

• Section - ONE: Why Purpose is Central to Performance;
• • Chapter - 01: Effective Leadership - It's All in the Mind;
  • Chapter - 02: The Purpose Movement - A Growing Global Conversation;
  • Chapter - 03: Purpose and Employee Engagement: Why Giving Employees a Greater Sense of Purpose is Every Leader's Job;
  • Chapter - 04: How Purpose Powers Better Results... and the Leadership Behaviours That Do Most to Unlock Discretionary Effort From Employees;
  • Chapter - 05: The Value of Values - How Culture Contributes to a Sense of Purpose and to Better Results;
  • Chapter - 06: Measuring the Value of Purpose - Meeting the Needs of Customers and, In So Doing, Creating Long-Term Value For All Stakeholders;
• Section - TWO: People With Purpose - How Leaders Use Purpose in Their Own Organizations;
• • Chapter - 07: From Surviving to Thriving - The Importance of a Long-Term Vision;
  • Chapter - 08: Authentic Purpose - Start With the Customer to Truly Engage With People Inside and Outside Your Organization;
  • Chapter - 09: Culture is Your Competitive Edge - How Leaders Align Purpose and Values to Create Winning Teams;
  • Chapter - 10: A Framework For Success - How Leaders Create Alignment By Putting Purpose, Values, Vision and Goals on a Single Page;
  • Chapter - 11: Purposeful Conversations - How Leaders Embed Their Vision and Values and Align Their Organizations;
• Section - THREE: Leading With Purpose - What You Need to Do;
• • Chapter - 12: Define Your Own Purpose - You Can't Inspire Your Team If You Are Not Inspired Yourself;
  • Chapter - 13: The Purpose Framework - How to Create the Tool That Gives Everyone in Your Team a Sense of Purpose

O autorze

Kevin Murray is a business author and speaker with more than 45 years of leadership experience, based in the UK. He ran the UK's biggest PR and communications group for 20 years, from where he also personally advised dozens of CEO's from major global and national companies. Previously, he had been director of communications for British Airways, The Atomic Energy Authority and Bayer, the chemicals company. Kevin Murray is a Fellow of the Chartered Institute of Public Relations and a Companion of the Chartered Management Institute.

His four business books are all published by Kogan Page: The Language of Leaders; Communicate to Inspire; People with Purpose; Charismatic Leadership.