Payments Bank: A Modern Approach Towards Cashless India

ISBN-13: 9786200438201 / Angielski / Miękka / 2019 / 132 str.

Priyanka Jingar; Sachin Gupta

Opis

"I dream of a digital India where knowledge is strength and empowers the people- Prime Minister Narendra Modi". Chief rationale of the digital revolution is to modernize India into a universal digitized hub by digital connectivity and skill enhancement with plentiful other incentives to make the homeland powerful in the field of technology. The spectacular progression of Payments Bank has contributed to making India a cashless & digital economy. Payments Bank is a new model of bank introduced by Reserve Bank of India. People have started shifting from traditional banking to modern or e-banking approach.An effort was made to measure the impact of promotion on consumer behavior in this book with special reference to adoption and rejection. A comparative study of Paytm and BHIM has been taken in this book. Digital payments got new momentum through demonetization. Payment applications are a new phenomenon that arises a need to research whether the promotional strategies are capable enough to compel the consumers to adopt or reject. I am sure that this book shall leave a significant social relevance for marketers as well as to consumers.

O autorze

Jingar, Priyanka
Ms. Priyanka Jingar- Pursuing Ph.D. from MLSU Udaipur, Completed M.Phil -Department of Business Administration MLSU, UGC NET in Commerce, Post Graduation- M.Com, B.Com Dr. Sachin Gupta- Assistant Professor, Faculty of Commerce, MLSU Udaipur. P.hD & M.Phil from University of Rajasthan Jaipur, UGC NET in Management, MBA, M.Com, B.Com