Pathways to Polling: Crisis, Cooperation and the Making of Public Opinion Professions

ISBN-13: 9780415891417 / Angielski / Twarda / 2011 / 192 str.

Amy Fried

Opis

'Pathways to Polling' argues that early political pollsters, market researchers, and academic and government survey researchers were entrepreneurial figures who interacted through a broad network that was critical to the growth of public opinion enterprises.

Spis treści

1. Building the Polls 2. Media, Markets and Men from Mars 3. From the Fields of Hunger through the Cauldron of War 4. Pols, Politics and Polls 5. "Survivors of the More Recent Wreck" 6. A Defense Against "Extensive and Unjustified Repercussions" 7. Diverging Paths

O autorze

Amy Fried is professor of Political Science at the University of Maine. She maintains her own blog on public opinion polling. Please visit http://www.pollways.com for more.