Party Brands in Crisis: Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America

ISBN-13: 9781107423206 / Angielski / Miękka / 2017 / 263 str.

Noam Lupu

Opis

Party Brands in Crisis offers a new way of thinking about how the behavior of political parties affects voters' attachments.

Recenzje

'Lupu provides here a very significant contribution to the literature on political parties, and especially to our understanding of Latin American politics. He develops a novel and insightful theory about party brands and their erosion based on ideological convergence and negative performance. He tests the implications of his theory making an impressive use of multiple methodologies to explain party breakdown in Latin America. Moreover, the implications of his study go beyond the region as suggested by his exploration of the relationship between polarization and party brands. In sum, this book is most likely to generate a new research agenda for the study of political parties, which will have a long-lasting effect on the discipline.' M. Victoria Murillo, Columbia University, New York

Spis treści

1. Why do parties break down?; 2. Brand dilution and party breakdown; 3. Explaining party breakdown across Latin America; 4. Argentina - Peronism survives, radicals collapse; 5. Venezuela - AD and COPEI break down; 6. Party brands and mass partisanship - experimental evidence; 7. Party brands and mass partisanship in comparative perspective; 8. Parties, partisanship, and democracy: conclusions.