Paradox in Public Relations: A Contrarian Critique of Theory and Practice

ISBN-13: 9781032237688 / Angielski / Miękka / 2021 / 172 str.

Kevin L. Stoker

Opis

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations.

Spis treści

Introduction  1 Paradox in Public Relations  2 The Public Interest Paradox  3 The Relationship Paradox  4 The Symmetrical/Dialogue Paradox  5 The Accountability Paradox  6 The Loyalty Paradox  7 The Community Paradox  Index

O autorze

Kevin L. Stoker is Professor and Director of the Hank Greenspun School of Journalism and Media Studies at the University of Nevada, Las Vegas. After eight years in professional journalism, he earned a Ph.D. from the University of Alabama and has since held faculty positions at the University of North Carolina–Greensboro, Georgia Southern University, Brigham Young University, and Texas Tech University.