Packaging as a Marketing Strategy

ISBN-13: 9786204609423 / Angielski / Miękka / 124 str.

Roxana Zuñiga Oscco; John Peter Aguirre Landa; Henrry Wilfredo Agreda Cerna

Opis

In this book we will learn about packaging as a marketing strategy that can be used in products of a company located in the province of Andahuaylas, Apurimac region in Peru. The purpose of the research that led to this book was to analyze the primary packaging of the food processor ESDAY, which markets wild fruit jams under the brand Milact. The packaging of this product does not contain an attractive presentation for its subsequent positioning; understanding that this attribute, as well as the name of a product or organization, becomes positioned in the consumer's mind.

O autorze

Zuñiga Oscco, RoxanaRoxana Zuñiga Oscco, Bachelor in Administration. John Peter Aguirre Landa, University professor, Doctor in Administration. Henrry Wilfredo Agreda Cerna, University professor, Master in Education Administration.