ISBN-13: 9780340761946 / Angielski / Miękka / 2004 / 280 str.
This book examines the various ways in which politicians, spin doctors and special advisors, in political parties, in central and local government and in Parliament have become increasingly enthusiatic and effective in using mass media to present and promote themselves and their policies to the public. This thorougly revised, updated, and authoritative study of political communications in Britain draws on interviews with journalists and politicians and recent academic studies, and government reports to show how the use of media to inform, shape and manage public discourse has become a crucial, potentially troublesome component of modern statecraft.