PR for Humans: How business leaders tell powerful stories

ISBN-13: 9781788600552 / Angielski / Miękka / 2019 / 194 str.

Mike Sergeant

Opis

Discover the essential principles of leadership communication. In PR for Humans, Mike Sergeant shows CEOs, partners and business leaders how to use these principles. He challenges the global PR industry to move beyond spreadsheets and 'strategies' and embrace more powerful human storytelling.