Overcoming the Liabilities of Newness and Building Legitimacy in a B2B SaaS Startup Context: Introducing a Framework of Legitimation Strategies

ISBN-13: 9783346014443 / Angielski / Miękka / 2019 / 88 str.

Philipp Constantin Muller-Buttmann; Marvin Eberhard

O autorze

Philipp Constantin Müller-Buttmann is an experienced technology ecosystem designer, startup mentor, and entrepreneur. Having resided in Germany, Australia, the United States, the Netherlands, and Sweden, he is alumni of Leuphana University, the University of Queensland, and Lund University's School of Economics and Management.