Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

ISBN-13: 9781841262345 / Angielski / Miękka / 2008 / 327 str.

Geoff Hollister

Opis

Offers an account of how Nike became the world's largest sports and fitness company. This book provides a glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant.

O autorze

Geoff Hollister worked for the Nike company for 33 years, before his retirement in 2001, where he not only designed a number of products but also became one of the company's most respected historians.