Organizations in the Face of Crisis: Managing the Brand and Stakeholders

ISBN-13: 9781349455294 / Angielski / Miękka / 2013 / 183 str.

Dennis W. Tafoya; D. Tafoya

Opis

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

Recenzje

QUOTES TK

Spis treści

PART I: THE ORGANIZATION, THE BRAND AND THE ORGANIZATION'S STAKEHOLDERS 1. Acknowledging the Relationship between an Organization, its Stakeholders and Brand  2. The Nature of Organization, Brand and Stakeholder Dynamics: When Problems Set the Stage for a Crisis 3. Stakeholders, the Stakeholder Network and the Brand Network: How the Stakeholder Network Effects Crisis Management Efforts PART II: STRATEGY AND THE EMERGENT CRISIS 4. Understanding the Nature of a Crisis: Why it has the potential to Effect an Organization, its Stakeholders and the Brand 5. The Emerging Crisis and the Phenomenon of the Stakeholder Swarm: Stakeholder Influence on Network Equilibrium, Brand Attractiveness and Crisis Management Efforts 6. Managing the Brand Trauma (that accompanies a brand crisis) PART III: IMPLEMENTING THE STRATEGY 7. Building a Crisis Management and Recovery Plan 8. The Emergence of a Crisis in Complex Adaptive Systems - the Organization, its Brand, Stakeholders and the Future

O autorze

Dennis W. Tafoya is the president of CompCite, Inc.