Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web

ISBN-13: 9781119950554 / Angielski / Twarda / 2012 / 296 str.

Euan Semple

Opis

Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.

• A long-overdue guide to social media that talks directly to people in the real world in which they work
• Grounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizations
• Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them

Recenzje

'So much more than a business book; it is full of excellent advice, easy to assimilate and is relevant to anyone who wants to understand more about social media in the real world.' (Hotbrandscoolplaces.com, February 2012) A passionate treatise on what it means to be social in our world of corporate communications.' (Simply-communicate.com, February 2012) 'This uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world.' (Flybe Magazine, March 2012) '... there is something in this book for everyone. I'd love to place a copy in the hand of every HR director and CEO in the country. It would be transformational. Trust me, read this. It really is that good.' (People Management, March 2012) 'I recommend the book to anyone thinking about taking part in social media and to managers who want to know what to do about social media in their department or organisation.' (Indigoblue.co.uk, 16th April 2012) 'The book talks through the challenges and ideas of how social media can be used and should be used within an organization.' (optimumexposure.co.uk. March 2012) With the social web being used by staff, customers and competitors, this book helps you harness its business potential.' (Director, March 2012) '...offers managers, at all levels, valuable insights into the networked world.' (CityJet Magazine, March 2012) 'You won't find a better, more accessible read about the value and potential of social media anywhere.' (workessence.co.uk, March 2012) 'There is something in this excellent book for everyone.' (People Management, April 2012) 'There is plenty of good sense in this book about the democratising potential of these new networks, their resistance to tidy structures, and the way they undermine old command-and-control cultures' (Management Today, April 2012) 'I highly recommend this book to anyone interested in social media, especially those new to blogging or tweeting.' (blogspot.co.uk, March 2012)

Spis treści

Foreword by Andrew McAfee ix

Introduction 1

1. We All Need to Grow Up 5

2. Ten Steps to Success with Technology 9

3. The Ultimate in Democracy 15

4. Leaving a Trace 21

5. Evolution on Steroids 27

6. Writing Ourselves into Existence 33

7. Literacy Re–discovered 39

8. Mass Illiteracy 45

9. Stating the Obvious 51

10. Volume Control on Mob Rule 57

11. Dealing with a Boss Who Doesn t Get It 63

12. The More You Give the More You Get 69

13. Ooh, That s Interesting 73

14. The Network of Networks 79

15. Real Leaders Have Followers 85

16. Real Friends 91

17. Too Much of a Good Thing 97

18. Globally Distributed Conversations 103

19. Conversations Can Only Take Place Between Equals 109

20. Management by Being Interested 115

21. Asking the Right Questions 123

22. The Meaning of True Collaboration 129

23. War of the Worlds 135

24. The Inside is Becoming the Outside 141

25. Your Staff are Your Best Advocates 145

26. Creatively Messy 151

27. Innovation and the Forces of Disruption 157

28. No Such Thing as Conscripts 163

29. Heading into the Great Unknown 169

30. Be Strategically Tactical 175

31. Back to Front ROI 181

32. The Price of Pomposity 187

33. Managing the Mess 193

34. We Need More Rubbish 199

35. Lines in the Sand 205

36. Small Pieces Loosely Joined 211

37. Unleash Your Trojan Mice 217

38. Don t Feed the Trolls 223

39. When the Shit Hits the Fan 229

40. Crisis Management 235

41. The Best Way to be Safe is to be Open 241

42. Radical Transparency 247

43. The Revolution is Within 253

44. It s Your Party . . . 257

45. A Final Word 263

A Note About Technology 267

Reading List 271

About Euan Semple 273

Index 275

O autorze

Euan Semple is one of the few people in the world who can turn the complex world of the social web into something we can understand. And , at the same time, learn how to get the most from it.

Ten years ago, while working in a senior position at the BBC, Euan was one of the first to introduce what have since become known as social media tools into a large, successful organisation. He has subsequently had five years of unparalleled experience working with organisation such as Nokia, The World Bank and NATO.

He is a one–man digital upgrade option for us all to download.

This world is changing fast, but he makes sense of it because he understands that the core basics remain the same: community, learning, and interaction. he is a maser story–teller who offers a host of practical tales about how this new world can work for real people in the real world.

Blurb

"Euan has not only been there and done it, he has also thought profoundly about it. Highly recommended." – Dave Snowden Chief Scientific Officer, Cognitive Edge

"Euan is one of the first, best and brightest minds on board the cluetrain. What′s more, he gives as many clues as he gets. I don′t know anybody with more clarity or foresight about what′s Going On in the networked world." – Doc Searls Author of The Cluetrain Manifesto

"Euan has a knack for brining clarity and cohesion to the disparate elements of what we broadly term social collaboration. He is a pioneer." – Stephen Collesano Ph.D. – Senior Vice President, Global Research, ACE Group

"Euan Semple is the most pioneering, visionary thinker of our times and probably the very best at explaining the web in ways we can all understand. This refreshing book makes his thoughts and insights available to all. An inspiring, must–reader for anyone serious about doing business in today′s world." – Nick Crawford Social Business Strategist, Bupa

"If you want to understand the forces that have the potential to transform businesses, and the way we all work – read this book." – Matthew Hanwell HR Director, Communities and Social Media, Nokia

"One of the best minds in the world just to be around Highly recommended." – Thomas Power Founder and CEO, Ecademy

"In this easy–to–read yet insightful book, Euan invites readers to have a dance with him, to learn, practice and submerge ourselves in the steps to make 2.0 work." – Dr. Bonnie Cheuk Director, Global Head of Knowledge & Collaboration Citi