Organizational Listening for Strategic Communication: Building Theory and Practice

ISBN-13: 9781032227153 / Angielski

Katie R. Place

Opis

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts.

Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice.

This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.

Spis treści

Unit 1: Organizational Listening Competencies and Technologies 1.Stakeholders’ Conceptualizations of Organizational Listening 2. Incorporating competent interpersonal listening practices in social media 3. Developing Organizational Employee Communication Competency Diagnostics: Breaking Employee Silence via Organizational Climate of Listening for Dialogic Employee Communication 4: The Power of AI-Enabled Chatbots as an Organizational Social Listening Tool 5. Evaluating Organizational Listening: Models and Methods for Measuring the Value of Listening for Identifying Opportunities, Risks, and Crises Unit 2: Organizational Listening for Ethics and Justice 6. The State of Ethical Listening to External Stakeholders in U.S. Organizations 7. Why Are Organizations Criticized for Not Listening? Findings from Practitioners and Publics 8. Improving Organizational Listening to Build Trust with Black Residents and Disrupt Racism in Local Government 9. Organizational Social Listening & Corporate Climate Advocacy: Amazon & Amazon Employees for Climate Justice Unit 3: Organizational Listening for Diversity, Equity, and Inclusion 10. Organizational Listening for Diversity, Equity & Inclusion 11. Listening in polarized times: Centering presence in Arendt’s actualized plurality for organizational listening 12. Listening to historically marginalized publics: A conceptualization of perceived organizational listening in LGBTQ advocacy 13. Organizational Listening and Empowered women in the workplace: A cross-cultural comparison between the U.S. and South Korea Unit 4: Cultural and Global Considerations for Organizational Listening 14. The Local and the Global in Organizational Listening Amidst an Evolving Media Landscape 15. Listening across borders: Global considerations for listening and public diplomacy Conclusion. The Future of Organizational Listening Research and Practice

O autorze

Katie R. Place is Professor of Strategic Communication in the School of Communication at Quinnipiac University, USA. Her research examines power, ethics, and listening in public relations. She has authored more than 60 conference papers or publications in such peer-reviewed journals as Journal of Public Relations Research, Public Relations Review, and Journal of Media Ethics.