Organizational Learning in Strategic Alliances

ISBN-13: 9786203631364 / Angielski / Miękka / 232 str.

Amal Khedim

Opis

The current context of globalization and increased competition has led firms to reconsider their internationalization strategies and to re-examine the opportunities offered and the associated risks. Strategic alliances thus appear to be privileged vectors, particularly for multinational firms for their new establishments (Cheriet, 2010). Indeed, for decades, we have witnessed a proliferation of this form of cooperation. All companies are concerned, both multinationals and SMEs. This interest is explained by the capacity of cooperative relations to respond effectively to certain objectives of cost sharing, risk sharing and value chain optimization, in an increasingly complex environment. This relative importance of cooperative forms is accentuated by the speed of technological change and the high costs of new product development (Garette and Dussauge, 1995; Contractor and Lorange, 2002).

O autorze

Khedim, Amal Abi Ayad Amal Khedim began studying business at the University of Tlemcen in the early 2000s, and then pursued graduate studies in international marketing. She held several positions as a teacher at the Chamber of Commerce CCI Tafna Tlemcen, then at the Higher Institute of Commercial Education in Tlemcen (ISEC).