Organizational Design for Marketing Futures

ISBN-13: 9780815370079 / Angielski / Miękka / 2019 / 214 str.

Roy Hayhurst; Gordon Wills

Opis

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

Spis treści

Introduction and Purpose;  1. Marketing’s Future Tasks – Some Scenarios  2. Historical Development of Marketing Organizations  3. British Organizational Status Quo  4. Organizational Transfer – Organizational Development;  Appendices;  Index

O autorze

Roy Hayhurst, Gordon Wills