Organizational Change: Creating Change Through Strategic Communication

ISBN-13: 9781405191906 / Angielski / Twarda / 2011 / 312 str.

Laurie K. Lewis;¬Abar;¬Abar

Opis

Change in Organizations is a text that integrates major empirical, theoretical and conceptual approaches to implementation communication in organizational settings. It ties together the disparate literatures in management, education, organizational sociology, and communication among others that have explored how planned changes are introduced into organizations and how various stakeholders respond to them. The book uses a stakeholder–communication model and asks the question, how can the practices and processes of communication during change work in real world cases of change implementation?
This book will connect what has been learned within varied contexts, using communication as the key touchstone. This point of connection makes the book useful for many different types of organizational contexts and change innovations (e.g., policy, technologies, government mandated change, business innovation). Written for advanced undergraduate and graduate students, the book fills in an important piece of the applied communication puzzle as it relates to organizations. Starting with the basic question, what is organizational change and ending with a look at how it can be brought about, the book provides an important mix of theory and practice. In addition to giving a bold and comprehensive overview of communication research and ideas on change and those who bring it about, each chapter is illustrated with student friendly, real life case studies from organizations.
Supplements and Pedagogical Features: Two or three detailed real organizational cases will be used throughout the book to illustrate and clarify the concepts and dynamics being discussed in each chapter (e.g. an organizational merger, a governmental or nonprofit policy or procedural implementation, a technological innovation).

Additionally, a few smaller case briefs will be described in each chapter to illustrate the specific concepts in each chapter and present examples of strategic choices of different implementers. These cases also will be developed from original data. Each chapter will begin with a summary of material that will be covered and directions for future research and unanswered applied questions will be discussed at the end of each chapter.

Recenzje

"Summing Up: Recommended. Academic collections, upper–division undergraduate and up." (Choice, 1 December 2011)

 

Spis treści

Introduction.

1 Defining Organizational Change.

2 Processes of Communication During Change.

3 A Stakeholder Communication Model of Change.

4 Outcomes of Change Processes.

5 Communication Approaches and Strategies.

6 Power and Resistance.

7 Antecedents to Strategies, Assessments, and Interactions.

8 Stakeholder Interactions: Storying and Framing.

9 Applying the Model in Practice.

Glossary.

Index.

O autorze

Laurie K. Lewis is Associate Professor of Communication at Rutgers University. Her work has been published in many highly regarded journals including Academy of Management Review, Human Communication Research, Communication Monographs, Communication Theory, Management Communication Quarterly, Journal of Business Communication among others. Dr. Lewis is also an experienced trainer and consultant in the area of organizational change and a research associate at Lifestory Research.

Blurb

What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical, and conceptual approaches to implementers′ and other stakeholders′ strategic communication during change. Laurie Lewis ties together disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real–world cases of change implementation.

Written for both undergraduate and graduate students, the book fills in an important piece of the applied communication puzzle as it relates to organizations. In addition to giving a bold and comprehensive overview of communication research and ideas on change and those who bring it about, each chapter is illustrated with student–friendly, real–life case studies including organizational mergers, governmental/nonprofit policy and procedural implementation, and technological innovation.