ISBN-13: 9780471132271 / Angielski / Twarda / 1989 / 176 str.
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business.
Working in Concert. Synchronizing with the Marketplace. Conducting the Process. Establishing Responsibilities. Preparing the Data. Operating the Process. Implementing the Process. Appendices. Index.
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