Oral History and Business: Disruption and Continuity

ISBN-13: 9780367774066 / Angielski / Twarda / 2022 / 136 str.

Matthew Bailey

Opis

This book introduces business historians to oral history methodologies and approaches. This succinct and accessible account is essential reading for business historians with little experience in using oral history, as well as those looking to gain deeper insights from their oral history data.

Spis treści

Introduction: A Disrupted Conversation, 1. Managing Disruption: Business Change, Organisational Politics and Work Life Balance, 2. Creating Continuity: Stakeholders, Narratives, and the Cadbury Brand, 3. Spatial Continuity: Retail ‘Town Halls’ in Post-War Australia, 4. Digital Disruption: The Advertising Industry’s Uneasy Revolution, 5. Continuing the Conversation