Oracle CX Cloud Suite: Deliver a seamless and personalized customer experience with the Oracle CX Suite

ISBN-13: 9781788834933 / Angielski / Miękka / 2019 / 254 str.

Kresimir Juric

Opis

Gain a complete overview of Oracle CX Cloud Suite and its tools for functions ranging from marketing to sales and commerce to service Key Features Make optimal use of your Oracle CX Cloud Suite to improve business results Achieve improved customer insights through Oracle CX’s advanced capabilities Learn how to design a CX solution architecture Book DescriptionOracle CX Cloud offers features and capabilities that help companies excel at sales, customer management, and much more. This book is a detailed guide to implementing cloud solutions and helping administrators of all levels thoroughly understand the platform. Oracle CX Cloud Suite begins with an introduction to high-level Oracle architecture and examines what CX offers over CRM. You’ll explore the different cloud-based tools for marketing, sales, and customer services, among others. The book then delves into deployment by covering basic settings, setting up users, and provisioning. You’ll see how to integrate the CX suite to work together to interact with the environment and connect with legacy systems, social connectors, and internet services. The book concludes with a use case demonstrating how the entire Oracle CX Suite is set up, and also covers how to leverage Oracle ICS and Oracle CX Cloud for hybrid deployment. By end of the book, you will have learned about the working of the Oracle CX Cloud Suite and how to orchestrate user experience across all products seamlessly. What you will learn Differentiate between Oracle CRM and CX Cloud suites Explore a variety of Oracle CX Cloud tools for marketing and sales Set up users and database connections during deployment Employ Cloud Suite CX tools to aid in planning and analysis Implement hybrid Oracle CX solutions and connect with legacy systems Integrate with social media connectors like Facebook and LinkedIn Leverage Oracle ICS and Oracle CX Suite to improve business results Who this book is forThis book is for administrators who want to develop and strengthen their Oracle CX Cloud Suite skills in the areas of configuration and system management. Whether you are a new administrator or an experienced professional, this book will enhance your understanding of the new Oracle CX features.