Optimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth

ISBN-13: 9780749483722 / Angielski / Miękka / 2018 / 248 str.

Christopher Bones; James Hammersley; Nick Shaw

Opis

Understand the choices facing leaders in the fast-changing world of technology-enabled business and discover how to resource the investments that are guaranteed to deliver growth.

Recenzje

"Optimizing Digital Strategy successfully challenges the perception that more and more technology is the always answer - the organization is often the biggest barrier to online success and this book explores why and what to do about it. It's a commercial and engaging book that shows leaders how to improve performance. Full of useful frameworks and case examples, it sets out a structure with which leaders can assess their business and then focus on what needs to change to drive growth online." Anna Rawling, Managing Director, Product and Portfolio Strategy, The Economist

Spis treści

• • Chapter - 01: Building digital strategy that works;
  • Chapter - 02: Why digital strategies fail and how to recognize failure;
  • Chapter - 03: Levers for digital growth and how to use them;
  • Chapter - 04: The importance of innovation in driving success;
  • Chapter - 05: The dark side of digital;
  • Chapter - 06: Emerging digital business models;
  • Chapter - 07: The e-commerce system;
  • Chapter - 08: Building a customer-centric culture;
  • Chapter - 09: Making digital choices that differentiate success from failure;
  • Chapter - 10: This is the business of transformation

O autorze

Professor Chris Bones is an established thought leader in People, Organisation Strategy and Change and a widely acclaimed, award winning author. He has over thirty years experience in senior leadership positions working with such companies as Diageo, Cadbury, Schweppes and Shell. Appointed the first non-academic Principal of Henley Business School in 2004 he is now Dean Emeritus at Henley, Professor of Creativity and Leadership at Manchester Business School and Visiting Professor at the University of Aberdeen. James Hammersley founded Good Growth with Chris Bones, an innovative digital change consultancy, whose clients include Bupa, The Open University, Barclays Connector and O2 among others. Having worked on introducing digital performance to large organisations including Apple he has witnessed first hand the potential of digital to transform how we list to and respond to customers. Nick Shaw is Director of Digital for Good Growth. He has over 10 years of experience in leading and helping a variety of organizations to improve their sales effectiveness and innovation performance.