Optimizing Current Practices in E-Services and Mobile Applications

ISBN-13: 9781522550266 / Angielski / Twarda / 2018 / 388 str.

Mehdi Khosrow-Pour

Opis

Examines issues in the production management, delivery, and consumption of e-services. Featuring coverage on a broad range of topics, such as marketing, management, social media, and entrepreneurship, this book is an important resource for professionals, researchers, academics, and industry consultants with an interest in the emergence of e-services.