Open and Closed Innovation: Different Cultures for Different Strategies

ISBN-13: 9783834926869 / Angielski / Miękka / 2010 / 265 str.

Philipp Herzog

Opis

Open Innovation is a phenomenon in both research and management practice. Since radical innovation or new business development often require external technologies or ways of commercialization, many firms have shifted from a Closed to an Open Innovation model. However, firms often face difficulties during the implementation. While the implementation effort usually focuses on external ideas and technologies as well as the processes to identify them, cultural challenges are neglected.§§Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be different (e.g. regarding the not-invented-here (NIH) syndrome). Based on a multi-respondent survey among 120 R&D employees from three business units of a leading chemical firm, heprovides empirical evidence for many of the hypothesized differences in innovation culture. The findings may also help firms cope with the challenges experienced in implementing the Open Innovation concept.

Spis treści

Open Innovation; Impact of Innovation Culture on Innovation Success; Special Requirements of Innovation Culture in Open Innovation Settings; Empirical Study of Open Innovation Culture in the Chemical Industry

O autorze

Dr. Philipp Herzog wrote his dissertation under the supervision of Prof. Dr. Jens Leker at the Institute of Business Administration, University of Muenster (Germany). He works as an entrepreneur in the US solar industry.

Blurb

Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implementation success. Philipp Herzog develops a theoretical framework focusing on differences between Closed and Open Innovation cultures (e.g. NIH syndrome). Based on a multi-respondent survey among R&D employees in the chemical industry, he provides empirical evidence for many of the hypothesized differences in innovation culture. The 2nd revised edition has been completely reviewed and updated.