Open Internationalization Strategy

ISBN-13: 9780367557935 / Angielski / Twarda / 2021 / 346 str.

Nadine Tournois; Philippe Very

Opis

This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyse expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities.

Spis treści

Part 1. Culture and its requirements. 1. Intercultural influences leading to implementation failure in the Russian automotive industry Valery Krylov and Vincent Montenero. 2. African cultural factors in the rethinking of cross-cultural management in Africa in terms of crossvergence Suzanne Apitsa. 3. The making of an innovation: disentangling cultural diversity and power relations Sylvie Chevrier and Liece Khalfaoui. 4. The introduction of the English language in an Italian multinational company: a response to constraints caused by rapid internationalization Vincent Montenero and Cristina Cazorzi. 5. The international culture of the researcher in international management: the chicken and the egg Foued Cheriet, Laure Dikmen, Karim Trabelsi. Part 2. Partnerships and open internationalization. 6. Collaborative practices of SMEs for the purpose of internationalization: a review of the literature Jean-Christophe Gessler. 7. How do medium-sized companies develop their business network on an international scale? The case of Gerflor Anastasia Sartorius. 8. The role of proximities in the development of wine tourism practices: the cases of the Provence-Alpes-Côte d’Azur region and South Australia Didier Bédé, Sébastien Bédé, Coralie Haller. 9. The international dynamics of competitive clusters: different insights and perspectives (2005–2015) Manuela Bardet and Karine Guiderdoni-Jourdain. Part 3. Seeking international efficiency. 10. Coordination and control of multinational companies: A literature review Valérie Fossats-Vasselin. 11. Internationalization decision models of international new ventures Tristan Salvadori. 12. For a critical approach to corporate social responsibility in Africa: the case of the gold mining sector Yves Livian. 13. Reopening of stock markets and efficiency: the case of Central and Eastern Europe Mohammad El Hajj. 14. Facing the innovation–export paradox: lessons from innovative SMEs operating in small domestic markets Thi-Mong-Chau Nguyen, Valérie-Inés De La Ville and Eric Milliot.