Open Community: A little book of big ideas for associations navigating the social web.

ISBN-13: 9780983071501 / Angielski / Miękka / 2010 / 166 str.

Lindy Dreyer; Maddie Grant Cae

Opis

Written for the complicated and quirky world of associations and membership organizations, Open Community is about how associations can-and why they should-build community online. Grant and Dreyer provide a practical analysis of the strategic, structural, and cultural issues membership organizations face when using social media to build community. http: //www.opencommunitybook.co