Online marketing for fashion industry

ISBN-13: 9783659952715 / Angielski / Miękka / 2016 / 80 str.

Shadi Samak Jalali

Opis

How to do online branding for fashion-related industries? Are you looking for a solution to sell your fashion products electronically in Malaysia? Shadi has founded your answers and noticed that the successfulness of online clothe selling and its lucrative business is highly depended on people knowledge and well-designed websites. There are many researches in this area to elaborate fashion selling and its effect on online branding recently. They have also indicated the traditional online branding and its changes due to the Internet. This research illustrates a theoretical framework for online branding useful for fashion products. Brand reputation, faithfulness to commitments or obligations, Web site design and content And domain name, as main factors of online branding have studied and their impact on effective relationship with customers are highlighted in this book. These factors were specifically applied to Malaysia's online fashion industry.

O autorze

Shadi is a business administrator professional and dedicated her studies and experiences in this field for the past 10 years. She is also an expert adviser for industrial marketing and management. She is currently applying her ideas to help an international institution in online branding for the World's first fashion brand by fresh graduates.