Online Reputation: Your Most Valuable Asset in a Digital Age

ISBN-13: 9780473341541 / Angielski / Miękka / 2015 / 160 str.

Sarah Pearce; Troy Rawhiti-Forbes

Opis

What people say about you and your business online has become the most important reflection of your integrity, reliability and skill. Professional coach, social strategist and speaker, Sarah Pearce, will show you how to understand and manage your digital identity as your top business priority. Sarah provides her readers insights on how to build trust and protect reputations in a digital age.
In this book you will:

• Learn how to proactively develop a powerful online brand presence, while avoiding reputation wrecking balls
• Discover the key to creating and maintaining a positive persona on Facebook, Twitter, Instagram and LinkedIn
• Uncover the seven deadly sins of online behaviour and gather the tools needed to outshine the competition
• Learn from compelling case studies how online behaviour can both positively and dangerously affect offline life

What some readers have to say:
"You could risk spending a small fortune on reputation damage control or you could simply read this book. A comprehensive look at the do's and don'ts when it comes to the age of digital reputation with scary case studies to ensure you are kept on your toes." - Jimmy Murray, CEO, Property Noise Group (NZ)
"Smart people will educate themselves with tips, tactics and strategies on how to combat and protect your greatest asset online - your reputation. Your education starts with this book and I recommend you read it today to protect yourself and your brand from becoming "Digital Dust." You've been warned " - Scott Wilson, Head of Sales & Marketing, Digital Influence
"Sarah provides a handy framework for taking control over how you and your brand are known online and shows you how to build a trusted online presence with a foundation too strong for a reputation wrecking ball to penetrate. It is a great and "must do" read for anyone involved in the digital world - and these days that is just about everyone." - Phillip Quay, CEO, MediaPA
Grab your copy today and learn how to protect your most valuable asset - YOUR Online Reputation